

- Bio
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Hi! My name is Amy and I am a 4th year Ivey Business student. Would love to connect!
- Resume
- Li_Amy_Resume.docx
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Competitive analysis Data analysis Financial modeling Market research UI design
Skills
Achievements



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Team feedback


Recent projects

User Experience Study
Weβre looking for a team to conduct user experience interviews with startup founders. Successful candidates will interview 15 pre-selected tech founders who have tested the latest iterations of MinuteSkill. We will provide the contact information & will obtain consent from participants. As part of our Product Team, successful candidates will learn how to employ a hypothesis-driven methodology for user discovery & will be responsible for: Maintaining up-to-date information in the interview tracker Scheduling interviews using Calendly Developing iterations of the interview script as needed Conducting interviews remotely Completing call summaries Synthesizing themes & learnings Write a final report & share findings with Product & Development

Social Media Campaign Strategy for Blueguardian
The main objective of this project is to create a social media campaign strategy for Blueguardian. This will involve researching what has made viral videos for marketing mental health apps and creating a plan to execute. The project should include the following steps: - Researching existing mental health apps and their marketing strategies. - Analyzing what elements have made their videos successful. - Developing a social media campaign strategy for Blueguardian. - Creating a plan to execute the strategy.

Marketing Plan for Blueguardian Mental Health App
The main objective of the project is to create a marketing plan for Blueguardian's Mental Health app. This will involve several different steps for the students, including: - Researching the mental health market and the current competitive landscape. - Developing a comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them. - Creating a budget for the marketing plan and outlining the expected ROI. - Developing roles for interns to fill each part of the marketing plan and how to execute it.

Media & Marketing (FreshFind)
Our team is looking for a social media marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include: Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site PR Generation: Creating engaging content for deployment to prominent media websites Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares