Amy Li
Amy Li
Learner - She / Her
(9)
17
Bio

Hi! My name is Amy and I am a 4th year Ivey Business student. Would love to connect!

Portals
Categories
Competitive analysis Data analysis Financial modeling Market research UI design

Skills

Research 5 Marketing 3 Application programming interface (api) 2 Content creation 2 Executive presentations 2 Health informatics 2 Hospital information systems 2 Mental health 2 Artificial intelligence 1 Blog posts 1 Brand awareness 1 Branding 1 Brand management 1 Business operations 1 Business requirements 1 Copywriting 1 E-commerce 1 Financial technology (fintech) 1 Graphic design 1 Key performance indicators (kpis) 1 Marketing channel 1 Marketing materials 1 Marketing planning 1 Marketing strategies 1 Market positioning 1 Market research 1 Media strategy 1 Microsoft teams 1 New product development 1 Product design 1 Product management 1 Product roadmaps 1 Qualitative analysis 1 Research methodologies 1 Scripting 1 Search engine optimization 1 Slack (software) 1 Social media 1 Social media campaigns 1 Social media content 1 Social media marketing 1 Strategic planning 1 Strategy execution 1 Target audience 1 Technical documentation 1 Technology ecosystems 1 Transcribing 1 Ui/ux research 1 Usability testing 1 Wireframing 1 Workflow management systems 1 Writing 1

Achievements

Latest feedback

Michael Mastrella
Employer
October 6, 2022
Team feedback
Copywriting Brand awareness Graphic design Media strategy Marketing Content creation Social media content Social media marketing Search engine optimization Social media
Amy was very professional and was excellent to work with. I hope we get the opportunity to work together again in future.
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
FreshFind
Media & Marketing (FreshFind)
FreshFind
Andrew Dolinski
Andrew Dolinski
Co-founder, CEO
September 6, 2022
Team feedback
Slack (software) Microsoft teams Blog posts Marketing Content creation Workflow management systems Branding E-commerce Research Writing
Amy was a fabulous addition to the Jetdocs team for this project. She was easy to work with, followed the outlines we provided with accuracy and asked thoughtful questions. We typically used Slack to communicate where she was attentive and provided regular updates about her work, progress and overall objectives. Highly recommend working with Amy.
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
Jetdocs
Blog Posts & Content Creation - Venture Backed company - Remote
Jetdocs
Tanika McLeod
Co-Founder & Head of Operations
September 28, 2022
Team feedback
Scripting
Amy is a quick learner & plugged into our team very quickly. She's a strong writer & analyzer. She was able to help our team understand product considerations from our user base through the analysis of user interview data.
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
OneCliq.io
User Experience Study
OneCliq.io

Recent projects

OneCliq.io
OneCliq.io
North York, Ontario, Canada

User Experience Study

We’re looking for a team to conduct user experience interviews with startup founders. Successful candidates will interview 15 pre-selected tech founders who have tested the latest iterations of MinuteSkill. We will provide the contact information & will obtain consent from participants. As part of our Product Team, successful candidates will learn how to employ a hypothesis-driven methodology for user discovery & will be responsible for: Maintaining up-to-date information in the interview tracker Scheduling interviews using Calendly Developing iterations of the interview script as needed Conducting interviews remotely Completing call summaries Synthesizing themes & learnings Write a final report & share findings with Product & Development

Matches 1
Category Project management + 3
Closed
Blue Guardian
Blue Guardian
London, Ontario, Canada

Social Media Campaign Strategy for Blueguardian

The main objective of this project is to create a social media campaign strategy for Blueguardian. This will involve researching what has made viral videos for marketing mental health apps and creating a plan to execute. The project should include the following steps: - Researching existing mental health apps and their marketing strategies. - Analyzing what elements have made their videos successful. - Developing a social media campaign strategy for Blueguardian. - Creating a plan to execute the strategy.

Matches 2
Category Digital marketing + 1
Closed
Blue Guardian
Blue Guardian
London, Ontario, Canada

Marketing Plan for Blueguardian Mental Health App

The main objective of the project is to create a marketing plan for Blueguardian's Mental Health app. This will involve several different steps for the students, including: - Researching the mental health market and the current competitive landscape. - Developing a comprehensive marketing plan that outlines the target audience, marketing channels, and strategies for reaching them. - Creating a budget for the marketing plan and outlining the expected ROI. - Developing roles for interns to fill each part of the marketing plan and how to execute it.

Matches 1
Category Social media marketing
Closed
FreshFind
FreshFind
Canada

Media & Marketing (FreshFind)

Our team is looking for a social media marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include: Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site PR Generation: Creating engaging content for deployment to prominent media websites Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares

Matches 1
Category Graphic design + 4
Closed