Caitlin Furby
Caitlin Furby
CEO
(26)
5
Bio

Caitlin Furby & Mark Turner — Founders of Lucentara and Dinosty Fossils

Caitlin Furby and Mark Turner are the founders of Lucentara and Dinosty Fossils, two closely connected companies reshaping the global perception of ammolite through innovation, craftsmanship, and science.

Together, they’ve built an enterprise that bridges the gap between Alberta’s fossil-rich past and the modern world of design and technology. Dinosty Fossils oversees the mining and restoration of ammonite fossils and ammolite gemstones across more than 1,200 hectares of mineable land in Southern Alberta, while Lucentara focuses on transforming these natural treasures into luxury products and advanced materials research opportunities.

Mark Turner’s lifelong dedication to paleontology and fossil exploration laid the foundation for Dinosty’s success. His discoveries, including significant fossil trackways in Tumbler Ridge, helped define him as one of Canada’s most respected field collectors.

Caitlin Furby brings a background in statistics, psychology, and business leadership, guiding Lucentara’s strategic growth and global expansion. Under her direction, the companies have become known for their precision restoration, ethical mining practices, and pioneering use of technology in fossil preparation and gemstone presentation.

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Recent projects

LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Ammolite Detection System Prototype

The goal of this project is to develop a prototype for an ammolite radar detection system, which will enhance the ability to locate and identify ammolite deposits. Ammolite, a rare and valuable gemstone, is primarily found in fossilized ammonite shells. The detection system aims to improve the efficiency and accuracy of locating these deposits, which are often buried beneath layers of sediment. By leveraging radar technology, the system will provide a non-invasive method to detect ammolite, reducing the need for extensive and disruptive excavation. The project will involve researching existing radar technologies, designing a prototype system, and testing its effectiveness in controlled environments. This project provides an opportunity for learners to apply their knowledge of geophysics, radar technology, and system design.

Matches 1
Category Engineering project management + 2
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

AI-Driven Optical Encoding with Ammolite

This project explores the intersection of artificial intelligence and natural design by using the vibrant, iridescent colors of ammolite, a rare fossilized gemstone, as a model for optical encoding. The goal is to develop an AI-driven system that can analyze and replicate the color patterns found in ammolite to create a new form of optical communication. Learners will apply their knowledge of AI, machine learning, and optical physics to identify how these natural patterns can be translated into a digital format. The project will involve researching the properties of ammolite, developing algorithms to mimic its color variations, and testing the effectiveness of these patterns in encoding information. This project provides a unique opportunity to blend natural science with cutting-edge technology, offering insights into both fields.

Matches 0
Category Artificial intelligence + 4
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Ammolite Mining Business Plan Development

The project involves developing a comprehensive business plan for LUCENTARA / Dinosty Fossils, a company specializing in the mining and distribution of ammolite, a rare and valuable gemstone. The goal is to create a strategic document that outlines the company's vision, mission, and objectives, while also detailing the operational, marketing, and financial strategies necessary for successful business operations. Learners will apply their knowledge of business management, marketing, and finance to analyze the current market landscape, identify potential challenges, and propose actionable solutions. The project will require a thorough understanding of the gemstone industry, competitive analysis, and the creation of a sustainable business model. This project is designed for students in a business administration program, allowing them to integrate theoretical knowledge with practical application in a real-world context.

Matches 1
Category Project management
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Global Brand Campaign for "The Canadian Gem"

Lucentara, a leader in luxury ammolite jewelry, seeks to establish ammolite as "The Canadian Gem" on a global scale. The project challenges students to develop a comprehensive brand campaign that resonates with diverse international markets, specifically targeting North America, Europe, and Asia. Students will begin by analyzing cultural perceptions of color, luxury, and gemstones in these regions. They will then craft creative marketing strategies that highlight Lucentara's unique blend of science, luxury, and Canadian heritage. The goal is to create a cohesive narrative that positions ammolite as a prestigious and culturally significant gemstone, appealing to varied audiences across the globe. This project provides an opportunity for students to apply their classroom knowledge in marketing, cultural studies, and brand management to a real-world scenario.

Matches 2
Category Branding & style guides + 4
Open