he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.

Students will work with a small business (client) throughout the term and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.

This experience is designed for MBA students specializing in e-commerce, who are eager to apply their strategic insights to real-world business challenges. Learners have been equipped with the latest knowledge in digital marketing, consumer behavior analysis, and online sales optimization. By collaborating with industry professionals, students can help companies refine their e-commerce strategies, ensuring they remain competitive in the digital marketplace.

Students will work with a small business (client) throughout the term and will do the following: 1. Project proposal 2. Revised proposal 3. Organizational diagnosis 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.