Launch and scale SpaceBeacon’s YouTube channel and Shorts to drive brand awareness, demo plays, and Beacon One app installs. The intern will own strategy, production, optimization, and performance reporting for a steady cadence of long-form videos and Shorts repurposed across socials.

Key goals (measurable)

• Produce 8–12 Shorts and 4–6 long-form videos during the project.
• Increase channel visibility: grow subscribers and achieve target total views & watch time.
• Drive action: generate demo plays and app installs via trackable CTAs (UTMs + promo codes).
• Deliver a repeatable content playbook and a growth report with clear optimizations.

What students will learn / outcomes

• Content strategy & editorial planning for long-form + short-form video.
• Scriptwriting for tutorials, demos, and user stories that convert viewers to users.
• Video production & editing workflow (mobile-friendly Shorts + 16:9 long videos).
• YouTube SEO: keyword research, titles, descriptions, tags, and thumbnail design.
• Repurposing content across Instagram/TikTok and creating consistent cross-platform assets.
• Analytics & growth: setting KPIs, analyzing watch-time, CTR, retention, and conversion metrics.
• A/B testing formats, thumbnails, CTAs, and publishing times.
• Creator outreach basics (optional): inviting creators/testimonials and integrating collaborations.

Deliverables

1. Content strategy brief & publishing calendar (8–12 week plan).
2. Production assets: 8–12 Shorts (15–60s) + 4–6 long-form videos (3–8 min) — final files + upload-ready metadata.
3. 8–12 thumbnail images and 8–12 repurposed social clips and captions for Instagram/TikTok.
4. SEO work: researched keywords, final titles, descriptions, tags, and timestamped chapters.
5. A/B test plan and results (at least 2 experiments: thumbnail vs thumbnail; short format A vs B).
6. Growth report (end of internship): analytics dashboard, KPI performance, lessons learned, and a 30-/60-/90-day roadmap.

Suggested timeline / milestones (12 weeks)

• Week 1: Onboarding, channel audit, audience & keyword research, content calendar.
• Week 2–3: Scriptwriting, storyboards, create templates (thumbnail, caption).
• Week 4–9: Production pipeline — film + edit Shorts and long-form; publish 1–2 pieces/week.
• Week 10: Run A/B tests; optimize metadata & thumbnails.
• Week 11: Aggregate analytics and measure KPIs.
• Week 12: Deliver final growth report, case study, and next-steps roadmap.

Assessment criteria / evaluation

• Quality & consistency of produced videos and repurposed assets.
• Achievement vs targets: number of videos produced, subscriber growth, total views, watch time, demo plays, and installs attributed to campaign.
• Data-driven recommendations: clarity of A/B test insights and actionable roadmap.
• Professionalism: meeting deadlines, collaboration, and presentation of final report.

Supervision & mentorship

• Weekly 1:1 with SpaceBeacon growth lead + bi-weekly review with founder.
• Access to brand assets, demo clips, and a small ad budget for 1 paid experiment.
• Feedback loop for creative drafts and approval before publishing.