Mi Bowl Meal, a company specializing in healthy, customizable meal bowls, aims to enhance its social media presence to attract a larger audience and increase brand engagement. The project involves creating a cohesive social media content strategy that aligns with the brand's values and appeals to its target demographic. Learners will analyze current social media trends, identify key performance metrics, and develop a series of engaging posts, stories, and short videos. The goal is to create content that not only showcases Mi Bowl Meal's products but also fosters community interaction and brand loyalty. The project will allow learners to apply their knowledge of digital marketing, content creation, and consumer behavior in a practical setting.

The deliverables for this project include a comprehensive social media content calendar for one month, featuring at least 15 unique posts across platforms like Instagram, Facebook, and TikTok. Each post should include visuals, captions, and hashtags. Additionally, learners will provide a report analyzing the expected impact of the content strategy, including engagement metrics and potential reach. The final presentation will summarize the strategy and demonstrate how it aligns with Mi Bowl Meal's brand objectives.